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Emergency Response: a Matter of Detail

November 2003

Istanbul bombings catch out HSBC when it comes to watching out for the detail

The horrific bombings in Istanbul last week demonstrate why all organisations need to have planned and prepared for the worst case scenario. However, attention to detail must not be forgotten.

See if you can spot the 'faux pas' on HSBC's corporate website following the bombing. As this was hastily removed after we pointed this out to their corporate affairs department, you will have to view a saved version here.

Other details that slipped by include an organisation which forgot to replace their upbeat music on hold on their phone systems. this followed a mass fatality incident killing 30 of their customers.

Another was when bereaved families were flown to the scene of a disaster ( a popular tourist destination) , where local taxi transport was arranged. No one warned the drivers as to the nature of their pickups, resulting in jovial drivers not appreciating the sullen nature of their passengers.

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Emergency Response - and Media Handling

Only by adequate planning and preparation can you be certain that you have the ability to react well and be able to cope. Through first-hand experience of dealing with a range of crisis issues from trivial media issues to mass fatalities, we have developed an unrivalled range of response and support services.

Docleaf's Crisis Advisors could be alongside you during the crisis so you can benefit from their first-hand experience of managing serious, chaotic and fluid situations. This can be at your head office or at the scene of the incident wherever you need our support.

We also have a network of international specialists available, for example our media experts who can work with you to get the best out of any media coverage. Or, they could be our medical assistance teams, befrienders or trauma counsellors.

Docleaf’s Inbound Crisis Call Centre can help relieve the pressure hundreds or thousands of calls could place on your business. It is available 24 hours a day, 365 days a year and can be activated within one hour of incident notification.

Why not call us now on 01923 681224 or visit us at www.docleaf.com